“A FUTURE TO STUDY – The right to education as a form of child protection”


The objective of this year’s competition, under the patronage of the Italian Children’s Ombudsperson, was to create a social campaign to increase public awareness, especially amongst the younger generations, regarding the problem of disaffection and early school leaving: each year almost 20% of young people abandon education.
“Don’t abandon your dreams” and “continue to study” because “school is the only place where you can fully understand your aptitudes to build your future for the workplace”. “Each of us possess a hidden talent that awaits to be revealed”: these are the key concepts of the winning campaign created by Matteo Segat (Art Director) and Rocco De Stefano (Copywriter) students of the Fondazione Accademia di Comunicazione, Milan, under the guidance of their tutor, Professor Serena Di Bruno.