{"id":1488,"date":"2023-12-03T18:16:53","date_gmt":"2023-12-03T18:16:53","guid":{"rendered":"https:\/\/www.sociallycorrect.it\/website\/socially-correct-competition\/the-2008-socially-correct-competition\/"},"modified":"2024-02-11T21:10:21","modified_gmt":"2024-02-11T21:10:21","slug":"the-2008-socially-correct-competition","status":"publish","type":"page","link":"https:\/\/www.sociallycorrect.it\/website\/en\/socially-correct-competition\/the-2008-socially-correct-competition\/","title":{"rendered":"The 2008 Socially Correct Competition"},"content":{"rendered":"\n
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The 2008 Socially Correct Competition<\/h5>\n\n\n\n

The Italian Landscape: a question of respect<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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The competition on the theme \u201cThe Italian Landscape: a question of respect\u201d was launched on 18th September 2008, in memory of Saatchi\u2019s Chief Executive Office Paolo Ettorre. The dual objective was to create a public awareness campaign for greater respect of our territory, denouncing unauthorized building and the turning of the countryside into a cement jungle, but also to reward Italian creative excellence, identifying young talent with the potential to become good advertising managers, sensitive to social matters.A panel of judges from the Department of Contemporary Architecture and Art of the Ministry of Cultural Heritage and the Creative Directors of Saatchi and Saatchi, chose the award winning creative couple, of the Socially Correct Competition.<\/p>\n\n\n\n

Amongst the numerous creative proposals received from Italian schools and universities of communication, the creative work of two young students from Milan university, enrolled in the Faculty of Humanities and Communication: Jacopo Col\u00f2 \u2013 art director and Mirko Cetrangolo \u2013 copywriter, under the supervision of Prof. Andrea Pinotti, was chosen. The two students won a six-month internship in Saatchi & Saatchi\u2019s Creative Department.<\/p>\n\n\n\n

One thing is certain: Paolo Ettorre would have loved the campaign based on its ability to synthesize such a serious social phenomenon, without being dramatic. Col\u00f2 and Cetrangolo\u2019s proposal is based on the assumption that unauthorised building is an activity that is as easy \u201cas if it were a game\u201d. The visual and conceptual metaphor they used was the game of Monopoli where anything goes in order to win and get rich.<\/p>\n\n\n\n

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Jacopo Col\u00f2<\/strong> \u2013 Art Director Mirko Cetrangolo <\/strong>\u2013 Copywriter<\/p>\n<\/div><\/div>\n\n\n\n

The television spot shows several untouched Italian landscapes where a big hand suddenly appears violently placing enormous aberrant constructions that completely destroy the surrounding environment. At the end the constructions are none other than Monopoly buildings placed by two children playing Monopoly. The campaign\u2019s headline is. \u201cUnauthorised building \u2013 a game where we all loose\u201d. The print ad, on the other hand, shows the Italian peninsular completely covered with buildings. The campaign also has a radio and internet version.<\/p>\n\n\n\n

The project had the patronage of the Italian Government \u2013 Dipartimento per l\u2019informazione e l\u2019editoria della Presidenza del Consiglio dei Ministri, il Ministero delle Comunicazioni, e il Ministero delle Politiche giovanili e delle attivit\u00e0 sportive.<\/p>\n\n\n\n

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Premiazione I Concorso<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Mirko e Jacopo, i vincitori di Socially Correct 2008<\/strong><\/p>\n\n\n\n

Su un muro della sede milanese della Saatchi & Saatchi, in alto e un po\u2019 nascosto, c\u2019\u00e8 un messaggio che incarna perfettamente lo spirito di questo concorso:<\/p>\n\n\n\n

Staage & Staage.Ideas can come from anyone.<\/p>\n\n\n\n

Lo abbiamo notato il primo giorno, quando l\u2019entusiasmo era accompagnato da una grande confusione, la soddisfazione dallo smarrimento. E subito ci siamo sentiti a casa.<\/p>\n\n\n\n

Avevamo scommesso molto sulla nostra idea, nata da intense discussioni in qualche aula universitaria, ore rubate al tempo libero, sogni di vita.Quella scommessa, incredibilmente, l\u2019abbiamo vinta e in cambio abbiamo avuto il bene pi\u00f9 prezioso: l\u2019esperienza.<\/p>\n\n\n\n

I sei mesi che abbiamo trascorso lavorando gomito a gomito con grandi professionisti sono stati duri e straordinari, pieni di fatica e passione. Abbiamo provato, sbagliato, corretto e imparato. Abbiamo conosciuto persone che oggi possiamo chiamare amici e abbiamo vissuto una grande esperienza nel mondo che sognavamo, entrando direttamente dal portone principale.<\/p>\n\n\n\n

Le nostre strade, poi, si sono divise: Mirko ha continuato a svegliarsi presto tutte le mattine per andare in agenzia, Jacopo ha preferito ritornare alle sudate carte e finire gli studi con tranquillit\u00e0. Ma entrambi pensiamo che questo concorso sia una grandissima occasione per chi ha voglia di sporcarsi le mani con i ferri del mestiere, mettendosi alla prova in un\u2019agenzia capace di fermarsi e ascoltare la voce di tanti ragazzi che vogliono dire la loro: un segnale importante in un Paese dove tutti urlano a gran voce e nessuno presta orecchio.<\/p>\n\n\n\n

Se dovessimo elencare i nomi di tutti coloro che si meritano un nostro grazie, non finiremmo pi\u00f9. Per questo motivo ci limitiamo a pochi nomi, solo quattro: Annette, Andrea, Francesca, Lorenzo. La famiglia Ettorre, che ha reso possibile tutto questo, regalando a due studenti un\u2019opportunit\u00e0 unica e indimenticabile nel ricordo di una persona che nella sua vita ha fatto tanto e non smette nemmeno oggi che non c\u2019\u00e8 pi\u00f9.<\/p>\n\n\n\n

Mirko CetrangoloJacopo Col\u00f2<\/p>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The 2008 Socially Correct Competition The Italian Landscape: a question of respect The competition on the theme \u201cThe Italian Landscape: a question of respect\u201d was launched on 18th September 2008, in memory of Saatchi\u2019s Chief Executive Office Paolo Ettorre. The dual objective was to create a public awareness campaign for greater respect of our territory, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1484,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1488","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sociallycorrect.it\/website\/en\/wp-json\/wp\/v2\/pages\/1488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sociallycorrect.it\/website\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sociallycorrect.it\/website\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sociallycorrect.it\/website\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sociallycorrect.it\/website\/en\/wp-json\/wp\/v2\/comments?post=1488"}],"version-history":[{"count":3,"href":"https:\/\/www.sociallycorrect.it\/website\/en\/wp-json\/wp\/v2\/pages\/1488\/revisions"}],"predecessor-version":[{"id":1491,"href":"https:\/\/www.sociallycorrect.it\/website\/en\/wp-json\/wp\/v2\/pages\/1488\/revisions\/1491"}],"up":[{"embeddable":true,"href":"https:\/\/www.sociallycorrect.it\/website\/en\/wp-json\/wp\/v2\/pages\/1484"}],"wp:attachment":[{"href":"https:\/\/www.sociallycorrect.it\/website\/en\/wp-json\/wp\/v2\/media?parent=1488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}