The 4th edition of the Socially Correct competition was on the theme of solidarity in all its facets. The competition received the patronage of the Ministry of Labour and Social Policies – Volunteering Division and has been included amongst the Italian projects for the European Year of Volunteering.

The aim of the campaign was to engage and motivate people and to encourage them to donate their time, their energy, and their affections for the good of others. At the same time the campaign had to give value to all those people who already make solidarity a lifestyle choice. Small gestures don’t change the world, but they make it a better place.

The winning campaign was created by the “creative couple” RICCARDO BELLINI, Copywriter e MATTEO SOZZI, Art Director, students from the Accademia delle Arti e Nuove Tecnologie, under the supervision of Valerio Tozzi – Professor of Art Direction and Marketing.


The concept of the campaign “Volunteering. The next step towards evolution” is that helping others is fundamental for the evolution of mankind in the context of the community.

A video version of the campaign has also been produced and will be adopted by Volunteering Division of the Ministry of Labour and Social Policies.

The winners of the competition have been awarded a six-months’ internship in the role of Art Director e Copywriter, in the creative department of the Milan office of the Saatchi & Saatchi advertising agency..